How to connect Experiments Via Zapier

There are many automations you can make using Zapier to connect to Experiments.

To connect one app to another will be necessary a trigger to start the automation you've built. For Experiments there is one trigger available:

  • New card: The automation is triggered every time a new card is created inside Experiments and the information is sent.

For this example, I've used Google Spreadsheets. So every time a new card is added to Experiments a new row is added or updated based on the information coming from Experiments.


  1. Access your Zapier Account > 'Make a Zap'
  2. Select Experiments (Northstar) by GrowthHackers Trigger
  3. 'Connect' your Experiments account
    1. Go to the Experiments Integration section > Zapier > Settings
      Captura de tela de 2019-09-16 13-42-07
    2. Get API's Key for Zapier
      Captura de tela de 2019-09-16 13-48-19

    3. Add the Key to allow Zapier to connect to yourExperiments account and click on 'Yes, Continue'
      Captura de tela de 2019-09-16 13-51-40

      Now you've connected your Experiments account!Captura de tela de 2019-12-04 14-50-17
  4. Click on the '+' button to select the app you would like to receive information from

    Peek 04-12-2019 14-56
  5. Choose Action Event

    Peek 04-12-2019 14-56-1
  6. Connect your Google Account

    Peek 04-12-2019 15-12

  7. Now that you've connected your account will be necessary to select and customize the Spreadsheet you'd like to add information.
    1. Select the chosen Spreadsheet.

      Captura de tela de 2019-12-04 15-27-34-1
    2. Select the Worksheet 

      Captura de tela de 2019-12-04 15-27-46

    3. Customize your Spreadsheet with the information that you want from Experiments.

      Peek 04-12-2019 15-12-1

      Those pieces of information are all brought from the selected project and you can populate the spreadsheet with is relevant for your project.

Now every time a new card is created inside your project this spreadsheet will be filled with the information you've chosen.

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