Integration: Growth Experiments and Google Optimize

Easily see all Google Optimize experiments, make the most of their split-testing tool, and continue creating valuable learnings from tested ideas.

Google Optimize is an online split-testing tool from Google that plugs into a selected website and enables teams to experiment with different ways of delivering content. Helping with three types of testing – A/B testing, multivariate testing, and redirect tests.

With this integration, the team can link Growth Experiments cards with Google Optimize experiments. Easily see the results directly through the Growth Experiments platform. 

This is one more option on Growth Experiments to optimize a team's experiment process. Bearing in mind that the whole process is customizable.

  • What does it do?
    • Where to add it to an Idea?
  • Setting up the integration

What does it do?

This integration can be added to an Idea in Growth Experiments, connecting to a Specific Property and a Specific Test in Google Optimize. It will show the variation data that is in Google Optimize about that specific test experiment - previously selected.

Where to add it to an Idea?

To see the results of a Google Optimize experiment inside a Growth Experiments card, the user can follow the steps below.

  1. Create or Go to the Idea related to the test you got running in Google Optimize
  2. Select the integration
  3. Choose the 'Google Web Property', and the 'Google Optimize Experiment'.
  4. Then, click on 'Set Experiment' and check all that data!

Setting up the integration

  1. On Growth Experiments, go to the 'Integrations' section. - In the menu.
  2. Look for 'Google Optimize' and click on 'Add integration'.

  3. To connect the Growth Experiments with the Google Optimize account, click on 'Log into Google'.
  4. Now it's time to allow GrowthHackers to access the Google data and continue. 

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  5. Click on 'Save', and the integration is done. 

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      Happy integrating!