Integration: Growth Experiments and Mixpanel

Visualize Mixpanel metrics directly through Growth Experiments, to define and create hypotheses for experimentation.

This integration is one more option on Growth Experiments to optimize a team's experiment process.

  • What does it do?
    • Where to add it to a metric?
  • Setting up the integration

What does it do?

Linking a behavior analytics partner, like Mixpanel, to Growth Experiments software lets the team align their Objectives, experimentation, and activities around accurate and up-to-date metrics. Goals can set and hypotheses created based on these metrics.

Where to add it to a metric?

  1. Find the metric to connect with Mixpanel and select it.
  2. Once on the metric page, scroll down. Below the chart, there is a panel with all the metric measurements.
  3. On the top of that panel, there are some Action Buttons. 
  4. Select 'Link Behavioral Data'.
  5. Select the Mixpanel app. 
  6. Select the event to link to the metric.
  7. Click on 'Measure Event' to preview the data.
  8. Click on 'Link Data' to finish. Check the example below. 

        Setting up the integration 

        Attention: Before starting the set up make sure to have Admin's credentials in Mixpanel.

        1. On Growth Experiments, go to the 'Integrations' section. - In the menu.
        2. Look for 'Mixpanel' and click on 'Add integration'.
          mixpanel 1
        3. Go to the Project settings on Mixpanel and look for the 'Api Secret'.
          Settings> personal settings > projects
        4. Go to Growth Experiments, enter the Mixpanel credentials, and click on 'Login'.

        If the Mixpanel account has expired, or it has a pending payment, the integration will fail.


        Happy integrating!