Prioritizing your Ideas with ICE

When your team has limited resources to test and implement new ideas, you should prioritize ideas focused on the team's current objectives, which can drive the best results.

The ICE Score is used to help your team prioritize and compare Idea Cards on Experiments.


With ICE Score your team can grade how much an Idea is related to your current team objectives.

What is ICE?

The ICE acronym stands for:

Impact The impact your experiment will have on your team’s goals.
Confidence The confidence you have that the experiment will work.
Ease The estimate of the effort and resources needed for the experiment.

The scores are each measured on a 0 to 10 scale. For all three, the bigger the better.

Experiments will then generate an average score between these three estimates, producing a single ICE Score that your team can use to help prioritize Cards to test next.

Filter Ideas with ICE Scores

ICE Scores can be used to filter Idea Cards. You can sort your ideas simply by clicking on 'Filter' in the top right corner of your Idea Backlog, according to the following filters:

  • The Highest Score
  • The Lowest Score

Using the ICE Score is an essential step for prioritizing ideas and then establishing courses of action for your team processes. An average score is a great tool, but you can also prioritize your ideas by each ICE element. 

For example, when implementing your growth process, you should prioritize ideas that have a greater degree of confidence, to prove your growth efforts to the company.

On the other hand, when you need to deliver your quota in a short period of time, you can prioritize the ideas with a greater impact.

After prioritizing your ideas and nominating the best ones, you can move on to debating them on your Growth Meeting and start your next experiments.


Read More:

How to grade the elements of the ICE score?

What is ICE Score?